An ethnographic study is one that focuses on human society and culture. The product of ethnographic research usually is a rich and holistic description of the culture under study (Polit & Beck, 2004). Cultural background serves as an essential component as the knowledge people have acquired structures their worldview and behavior. This means much of what we believe, think, and do; both consciously and unconsciously is determined by a person’s cultural background (Spector, 2009). Participant observation is based on living among the people under study for a lengthy period, usually a year, and gathering data through continuous involvement in their lives and activities.
Link to article: Ethnography (Hypothetical)