According to Creswell (2009), grounded theory is a qualitative strategy in which the researcher can extract a general theory from the processes, actions, and interactions of participants in a study that is grounded in the participant’s point of view. What differentiates grounded theory from other types of qualitative research is its focus on building theory. The goal of the grounded theory approach is to generate a comprehensive explanation of phenomena that are grounded in reality. A procedure referred to as constant comparative is used to develop and refine theoretically relevant categories (Merriam, 2009). In other words, grounded theory suggests that theory emerges inductively from data.

Link to article: Grounded Theory Research.

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